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Videos

The state of global research

Join Ray as he shares some of the key findings about the state of market research around the globe from the ESOMAR Global Market Research Report. Learn what is going up, who is going down, what the key changes, and where the key opportunities are....

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Ray Poynter
September 8, 2019
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Citation

Poynter, R. (2019a, September 08). The state of global research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-state-of-global-research


Videos

10 things you need to know about the state of global market research

Join Ray Poynter as he extracts and shares 10 key messages from this year's ESOMAR Global Prices Study and Global Market Research Report. Find out the latest stats on how much market research is traditional and how much is based on newer approaches....

Catalogue: Congress 2018
Author: Ray Poynter
September 23, 2018
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Citation

Poynter, R. (2018a, September 23). 10 things you need to know about the state of global market research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/10-things-you-need-to-know-about-the-state-of-global-market-research


Videos

10 things you need to know about global research

When conducting global research there are some key things you need to know about markets, prices, practices, and options, if you are going to deliver quality insight at a reasonable cost. Every year, ESOMAR produces the Global Market Research study -...

Catalogue: Congress 2016: #WOW
Author: Ray Poynter
June 15, 2016
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Citation

Poynter, R. (2016a, June 15). 10 things you need to know about global research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/10-things-you-need-to-know-about-global-research


Videos

Finding and communicating the story in the data

Most people now agree that storytelling is the key to communicating market research insight and that the target is to create impact. However, there is much less agreement and material about the problem of how to find the story in the data. Some...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Ray Poynter
June 15, 2016
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Citation

Poynter, R. (2016a, June 15). Finding and communicating the story in the data. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/finding-and-communicating-the-story-in-the-data


Research papers

Finding and communicating the story in the data

Most people now agree that storytelling is the key to communicating market research insight and that the target is to create impact. However, there is much less agreement and material about the problem of how to find the story in the data. Some...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Ray Poynter
May 19, 2016
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Citation

Poynter, R. (2016a, May 19). Finding and communicating the story in the data. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/finding-and-communicating-the-story-in-the-data-8645


Research reports

Answers to contemporary market research questions

ESOMAR felt that the time was right to produce a new guide to market research. The book was conceived not as a definitive encyclopaedia of research, but rather as a series of provocative questions that researchers could and should ask themselves when...

Catalogue: ESOMAR Publications
Authors: ESOMAR B.V., Ray Poynter, Sue York
March 1, 2014
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Citation

B.V., Poynter and York (2014a, March 01). Answers to contemporary market research questions. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/answers-to-contemporary-market-research-questions


Research papers

Creating a new playbook

The biggest challenge to the future of qualitative research is that more and more people who do not understand the qualitative paradigm are able to conduct projects, using sophisticated tools, without the knowledge of how to conduct and analyse...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Ray Poynter
November 20, 2013
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Citation

Poynter, R. (2013a, November 20). Creating a new playbook. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/creating-a-new-playbook-8090


Videos

Creating a new playbook

The biggest challenge to the future of qualitative research is that more and more people who do not understand the qualitative paradigm are able to conduct projects, using sophisticated tools, without the knowledge of how to conduct and analyse...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Ray Poynter
June 15, 2013
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Citation

Poynter, R. (2013a, June 15). Creating a new playbook. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/creating-a-new-playbook


Research papers

Research communities in Asia Pacific

How are research communities being adopted in Asia Pacific - in Japan, China, India, or in Singapore and Vietnam? Is the future more likely to be MROCs or Community Panels, small and qualitative or large and quantitative? Research communities are one...

Catalogue: Asia Pacific 2013: Asia On The Move
Author: Ray Poynter
April 7, 2013
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Citation

Poynter, R. (2013a, April 07). Research communities in Asia Pacific. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-communities-in-asia-pacific